Hello, salu2 from Asturias and thanks for the visit, today I want to show you in the Blog Web SEO of ProfitHost, the summary of an interesting compendium of good practices to promote our business in Internet that I received today in my mailbox of email:

Within the tasks of your business, one of the parts fundamental to position your brand and to cause that this grows is the strategies of marketing online and offline that is periodically carried out in your webpage.

Nowadays it is necessary to include the greater amount of areas possible to be able to generate more opportunities and to secure benefits. Therefore, it is important that you know which are the main strategies of marketing research and how you can improve them, as well as you must know new forms to do it efficiently.

In order to be able to create strategies of digital marketing that are really effective, it is very important to know ample range possible opportunities. That way, all will be complemented and worked for us. As you in future see, more areas exist many and forms to create a strategy of digital marketing research of you can imagine them to you, and that you can and you must implement them right now.

To the being digital, with the great majority you do not need a significant investment to be able to take them to end. You either do not need to contract somebody full-time so that one is in charge. You can maintain your small work party subcontracting to only begin an advisory Web freelance SEO and paying by the work carried out or better still to contract an annual plan of marketing in line.

Next, we presented 20 strategies to you of digital marketing as much online as offline, so that you begin to implement them in your business and secure the wished results, also I recommend to you to read our post €œCalculator ROI€ in this same category:

STRATEGIES MARKETING ONLINE FOR YOUR WEBSITE

1. - YOUR OWN BLOG IMPLEMENTS

It adds a section of blog within your website, with contents of interest related to your turn of businesses.

2. - IT USES SHOWY IMAGES

Without going, looking for the balance between our website and the message to transmit. The information will be easier to digest if you support your text with excellent images, tables, graphs, etc.

3. - IT ADDS VIDEOS OF PRESENTATION AND AID

Videos of the type storytelling or demonstratives of how your site works, or your products and services, can be very convincing at the time of persuading the client to realise a purchase. It is good idea that your site counts on one or two introductory videos, in order that the visitors can know more. In addition, you can include videos also in articles of your blog to summarize or complement information.

4. - IT RENEWS YOUR WEBSITE AND THE USABILITY OF THE SITE

A good strategy of digital marketing requires that you do not maintain the same design for your site by always. It is important that you renew it and that you review that everything works, from plugins of commentaries (Disqus, Facebook, etc), galleries of images, etc., to the correct visualization in any device and operating system.

A site that is updated help with the image of your business. However, an out of phase site and with old-fashioned designs can denote that the company is not with the needs of the present market and send a negative signal to the client. In addition, to renew your site and to add new functionalities, sections, etc., can be subject for a mail or campaign in networks: Joint parties the newness and thus you generate traffic to the site and samples the new supplies that you have.

5. - IT ESTABLISHES TRAFFIC GOALS AND POSITIONING SEO

As for example 1 year or 6 months. The objective of it is that you work to obtain the goal and to attract more visitors your website. Thus you will be measuring the percentage of effectiveness and also you will have a clearer idea of the growth of your traffic Web.

6. - YOUR SITE OPTIMIZES USING SEO STRATEGIES.

In the marketing strategies online, this means that all the content of your site must be optimized with keywords that allow to position it within the finders as Google, Bing, and others.

For it, you can valerte of tools as the planner of keywords of Google, Keywordtool.io, Moz Keyword Explorer, etc. If you do not know how to do it or you need help, you can contract to an expert in optimization SEO for websites of freelance way, within your budget.

7. - URLS WITH KEYWORDS USES

What is called longtail. This means that the complete keyword is including within the URL of the site. The URL (of the English Uniform Resource Locator) is not more than the route where is the resource that you look for. Briefly, it is the direction Web and it appears in the bar of directions of your navigator in each page that you see.

This direction can be personalized so that it is easy to find by the finders and is there where you will have to use the keywords that you choose for each section and article of your site.

For example, if you have an article that speaks on benefits to have an account in Instagram, your keyword can go thus in the URL: tusitioweb.com/beneficios-de-usar-instagram In this way, not only to improve the positioning SEO of the content, but help to the reader to identify more easily where it read a certain subject when beginning to write a new search in his bar of directions.

8. - IT OBSERVES YOUR DIRECT COMPETITION

This does not mean that you are going to plagiarize or to copy everything what does. But you can take ideas of what it is what it is working to create your own strategies. You can review the best contents with thematic similars to which you want to publish pair to take these ideas. Ahrefs, XOVI and Semrush are a pair of good tools that can serve to you as much.

9. - IT USES TOOLS OF SEO AND TRAFFIC ANALYSIS

You can implement Google Analytics, for example, to see which are your better contents and analyzes what is what it is being. Then, it tries €œto copy the formula€ in your future articles.

10. - IT WRITES WITH CONTAINED QUALITY USEFUL

It is not necessary that you write tens of posts to the month, but those that you really write solve the necessity that the reader has. The important thing is to fulfill the intention search of the user, to respond to that question or to resolve that doubt by which it arrived. In synthesis, that finds the answer which it looks for.

11. - IT IMPLEMENTS TRANSACTIONAL KEY WORDS OF TRAFFIC AND

The keywords of attraction of traffic are to present your brand:

  • Since I do for
  • The best pages of€¦
  • Options stop€¦

However, the transactional ones more are oriented to the search of a product, service or specific action:

  • Cheap shoes Colombia
  • Digital cameras Mexico
  • Cheap flights Spain

12. - THE LEGIBILITY OF YOUR SITE IMPROVES

A subject of much importance to retain to the visitors within your website is that the content hooks from the beginning and part of it is that it does not seem tedious to read. Tools exist that help to review the legibility you of your text, as plugin Yoast SEO de WordPress, that it will indicate to you when the paragraphs are very long or if you need more subtitles.

If you do not use WordPress, also tools exist in line that will help to review the legibility level you, as Legible.es, that shows the amount to you of words, the amount and length average of orations, the amount of paragraphs, as well as the level of difficulty of reading of your article. The tool is gratuitous and works perfectly in Spanish.

13. - IT WRITES FOR OTHER SITES OR BLOGS

You can look for pages with a thematic one related to some of your products and to offer a collaboration as author invited with subjects that contribute value to the visitors of this site. This will help to present you to you as expert in the subject and in addition you will be able to mention and to connect your website, or within the content or in your signature. This strategy posting is known him as guest.

14. - IT ACCEPTS COLLABORATIONS OF OTHER AUTHORS

For example, if somebody writes an article in your blog, it will be able to share the publication in his social networks and to create traffic towards your site.

It is important, of course that you establish a standard of the publication type that you will accept. It does not have to be any subject, but something related to your turn of businesses. In addition, the text must count on certain minimum quality, amount of words, etc. Bases to you on which you yourself you would make to establish these standards.

15. - IT REALISES COMPUTER GRAPHICS THAT OTHERS SHARE

Ponlo to disposition to share. This you can do it providing the code to insert the publication. Also you can what is called do guestographic, that is to offer to other sites your infogr¡ficos so that they can insert them in a related subject, placing, of course the respective credit. Of that way, they obtain a useful visual resource and you, a connection in an excellent site.

16. - A STRATEGY OF CREATION OF BONDS USES (LINK BUILDING)

While more bonds are aiming at your website, more authority you will be winning in Internet. It remembers that, mainly, you must look for more that the connections are of quality, than of amount. Of preference, they must be in sites of the same niche that yours, under the same thematic one.

This means that they have a good text of anchor (anchor text) and that the places where it is the connection are of relevance for the readers. That is to say, that the connection represents for the reader an opportunity to complement what looked for (a purchase, information, etc).

E-COMMERCE Marketing 2.0

17. - THE YEAR IN CYCLES DIVIDES AND ESTABLISHES GOALS

It plans strategies of trade and sales for each one of the cycles. They can be periods of 3 or 4 months during the year, for example. In each it writes down the actions, supplies, strategies of prices and campaigns, as well as the goals that you look for to obtain. That way, it will be easier to you to control the results and of implementing improvements insofar as it is necessary.

18. - DO EASY THE PURCHASE TO HIM TO THE USER

It reviews the steps that the users must follow for being able to buy and simplifies most possible. Perhaps if the beams to fill up too much information or to take too many steps, become bored. In addition, it is necessary that the button of purchase or form of request on watch is well visible and calls to the action. It reviews the design and operation of your site, in order to improve these aspects.

19. - IT OFFERS METHODS OF SAFE PAYMENT

You can realise it through Paypal, Payoneer or another means that the clients know. If it is possible to you, it implements several forms of payment to facilitate the purchase: Installment, credit cards against the account, electronic wallet€¦ It also depends on the geographic area in which you are and what so well-known services are determined.

20. - A SECTION OF FREQUENT QUESTIONS AND AID CREATES

This will make easier the attention to your clients, having allowed them by themselves to solve the most frequent consultations about your site or of your policies of sales, privacy, etc. In addition, in this way, everything will be clearer for the buyer at the time of being decided to acquire your products or services.

Text extracted and adapted of the article: 75 strategies of marketing online that you can implement right now